Expo 2025 Osaka, Kansai PASONA NATUREVERSE

EXPO 2025 OSAKA, KANSAI, JAPAN
Schedule: April 13 to October 13, 2025

Pasona Group to Exhibit the "PASONA NATUREVERSE" Pavilion at EXPO 2025 OSAKA, KANSAI, JAPAN

TOPICS

『VIPアテンダントオートクチュールドレス』を発表！ 97歳現役ファッションデザイナー藤本ハルミ氏が日本の伝統技術を活かし制作 Presentation of "VIP Attendant Haute Couture Dresses" Fashion designer Harumi Fujimoto, 97, uses traditional Japanese design techniques

2024.09.03

『VIPアテンダントオートクチュールドレス』を発表！
97歳現役ファッションデザイナー藤本ハルミ氏が日本の伝統技術を活かし制作

Presentation of "VIP Attendant Haute Couture Dresses"
Fashion designer Harumi Fujimoto, 97, uses traditional Japanese design techniques

巻貝棟の建設が進み、骨組みが完成しました。 The construction of the conch shell building has progressed and the framework of it has been completed.

2024.08.09

巻貝棟の建設が進み、骨組みが完成しました。

The construction of the conch shell building has progressed and the framework of it has been completed.

アンモナイト棟の隣では巻貝棟の建設がスタートしています。 Next to the ammonite building, construction of the shellfish building has started.

2024.07.30

アンモナイト棟の隣では巻貝棟の建設がスタートしています。

Next to the ammonite building, construction of the shellfish building has started.

Pasona Group's job is to harness the potential of the individual.
The company aims to realize a society where everyone can play an active role in a healthy and lively manner.

"Thank You, Life."

Through the pavilion, Pasona Group aspires to create a world in which all people, from children to the elderly, are honored and filled with gratitude for life.

Our society is a part of the natural world, and humanity's continued existence is thanks to nature.

However, at some point, we seem to have started to take this for granted and forgotten our sense of gratitude.

Giving thanks to each other, to the rich blessings bestowed upon humanity by nature, and for the fact that we are alive right now.
We ought to create a new world in which these expressions of thanks resonate and are passed down to the next generation.

Pasona Group’s hope is to see many people from all over the world visit its pavilion and become creators of the future, coming together to create the "Natureverse" (Nature × Universe) in which gratitude resonates.

Pavilion : PASONA NATUREVERSE

Pavilion Name

PASONA NATUREVERSE

Pavilion Concept

"Thank You, Life."

From the birth of life to the present, our hearts have been the link to "life".
The Pasona Group Pavilion "PASONA NATUREVERSE", based on the concept "Thank you, Life", welcomes Dr. Yoshiki Sawa, Professor Emeritus of Osaka University, a leading expert in regenerative medicine using iPS cells, as Executive Producer. The pavilion will feature a variety of exhibits under the theme of "Body, Mind, and Bonds," including state-of-the-art technologies such as iPS cell-derived cardiac tissue sheets that restore the heart, a symbol of life.

Pavilion Theme

Body Medical / Food

Creating a healthy body through the latest medical care and food.
*As Executive Producer of the pavilion, Dr. Yoshiki Sawa, Professor Emeritus of Osaka University and leading expert in regenerative medicine using iPS cells, will participate in the exhibit production.

Mind Life Purpose / Compassion

Now is the time to create a spiritually rich society in which everyone can think about their future based on the spirit of "compassion," and which is full of diversity and purpose in life.

Bonds Work / Mutual Aid

Creating a truly prosperous society in which all people can work vibrantly and live happily, in other words, a "society of mutual assistance" and a "mutual society".

History of Life Zone Body Zone

Dr. Yoshiki Sawa
Executive producer of the exhibition

Graduated from Osaka University School of Medicine in 1980
Professor Emeritus of Osaka University
Director of Osaka Police Hospital
President of the Japan Society for Japan Regenerative Medicine
Authority in cardiovascular surgery and regenerative medicine
First in the world to commercialize myocardial regenerative medicine; pushed for heart sheets to be covered by insurance, first successful human myocardial regeneration therapy using iPS cells.

Message from Pasona Group Founder & Group CEO Yasuyuki Nambu:

"Towards Actualizing the NATUREVERSE"

In 2025, the year of the Osaka, Kansai Expo, Pasona Group will celebrate the 50th anniversary of its founding. With the corporate philosophy of "Providing Solutions to Society's Problems" unchanged since our founding, we have taken on many challenges.

What is "society's problem" in the present age, if not "health"? Health of the body, health of the mind, and health of society. A "society of well-being" is comprised of these three components, and is the future for which we strive. Dr. Yoshiki Sawa, a leading figure in the field of regenerative medicine using iPS cells, shares this feeling. Meeting Dr. Sawa is what led me to decide to exhibit a pavilion at the Osaka, Kansai Expo.

Yasuyuki Nambu Group CEO of Pasona Group Inc,

Nothing is more important for "health of the body" than food. Human health is sustained by food cultivated in rich soil under the bounty of the sun. Should we not be more caring and grateful for nature, and strive to restore its richness?

This is why the concept of our pavilion is "Thank You, Life.", and the name is "PASONA NATUREVERSE". The name "NATUREVERSE" is instilled with the desire to create a world of respect and care for nature. Since the Industrial Revolution, we have rapidly developed technology, destroyed nature, and brought environmental problems upon the world. In truth, technology must be developed to bring richness in nature and health in people. "Harmony between nature and technology" is absolutely vital.

What is important for "health of the mind" and "health of society" is a society that prizes the value of "neighborliness", that is, a "Mutual Society", brimming with compassion for one another. That compassion and spiritual richness is "true fulfillment" for us as people.

After the Expo, we will continue the legacy of our pavilion by relocating it to Awaji Island. Through the "PASONA NATUREVERSE" pavilion, Pasona Group will broadcast to the world a society of well-being which creates health of the body, mind, and society, and a society of true fulfillment in which all can flourish with vibrance and richness.

Pavilion
Architecture Design Concept

The Spiral of Life: From Ammonite to iPS Heart

The architectural design of the pavilion adopts the spiral shape of ammonites as a symbol of life. Ammonites, which lived approximately 400 million years ago and thrived for a long period of time, overcoming three periods of mass extinction, including the Ice Age, can be regarded as our "predecessors of life". The natural world contains countless spirals of varying scales, as seen in cosmic nebulae and typhoons on the macro scale and in DNA on the micro scale. This spiral has been placed as a symbol of an affluent society, where people connect with each other toward the pavilion's goal of a world where gratitude for life resonates.

Through its exhibition, Pasona Group aims for visitors to be filled with a gratitude for life through learning about the history of life, and experiencing the wisdom of mankind that sustains life and the design of the future society.

Architectural Design: Mr. Satoshi Itasaka, architect

After working at Kidosaki Architects Studio, he founded the design labo inc. in 2012, which engages in a wide range of creative activities, including architectural and product design.

Structure Overview

Site area	3,514.42㎡
Building area	2,321.43㎡
Total floor area	2,284.87㎡
Maximum height	16.755m
Building construction	Steel structure
Floor	2

History of Life Zone: the "Tree of Life Evolution"

The pavilion's "History of Life Zone" features a large tree-shaped monument representing the evolution of life will be installed in the pavilion's "History of Life Zone". The trunk's interior will be adorned with layers depicting the history of evolution. The trunk and roots extend below the ground to represent deep history, and branches extending from the trunk represent the infinite possibilities of the future. From the windows atop the tree, visitors can catch a glimpse at one such future of the world. The exhibit will express the possibilities of the power that humans hold, the magnificence of the power of nature, and the dynamics of evolution.

Supervisor: Mr. Takashi Ikegami

Professor, Department of General Systems Studies, Graduate School of Arts and Sciences, University of Tokyo In 1989, became a Doctor of Science (Physics) at the Graduate School of Science of the University of Tokyo. Following post-doctoral work at Yukawa Institute for Theoretical Physics, Kyoto University and Los Alamos National Laboratory, was appointed assistant professor at the Graduate School of Science of Kobe University. Appointed assistant professor in 1994 and professor in 2007 at his current affiliation. Specializes in complex systems science and artificial life research. Also active as an artist. In 2017, founded Alternative Machine Inc. (current project realized with the full cooperation of Alternative Machine Inc.).

iPS Heart Exhibition

An "iPS Heart" will be exhibited at the pavilion, cultivated with living cells using iPS-cell-derived iPS myocardial (cardiac muscle) sheets, which have already been practically implemented in the field. It is a solid, three-dimensional heart created with living cells using biomaterials and bioengineering. By exhibiting the actual pulse of an iPS Heart in culture fluid, Pasona Group will broadcast the possibilities of new technologies that are building the future of medicine and the future of life.

iPS heart currently under development (provided by Cuorips Inc.)

iPS heart exhibit (illustration)

Comment by Yoshiki Sawa (executive producer)

In collaboration with Cuorips Inc., a leading regenerative medicine startup company, PASONA NATUREVERSE is conducting research & development with a view toward exhibiting an iPS heart created from iPS cells as a "symbol of life".
With the aim of showing visitors a realistic moving heart, PASONA NATUREVERSE will exhibit a three-dimensional and dynamic cardiac muscle model. This attempt at the dynamic exhibition of a three-dimensional model of an iPS cell-based heart may well be a world-first. With the aim of putting on an exhibition that displays the potential of regenerative medicine technology and that lets visitors experience the grandeur and excitement of life, we will pursue further development in preparation for the opening of the exhibition in April 2025.

Pavilion navigator

Pavilion navigator :
Astro Boy

Astro Boy, the robot with a heart, will be featured as the overall navigator. As a symbol of the fusion between humanity and technology, Astro Boy will show guests around the pavilion with the aim of creating a world which reverberates with gratitude, and a truly enriching "mutual society" that connects people together. We hope that visitors will feel a greater sense of gratitude toward life by joining Astro Boy in learning about the history of life, the wisdom of humanity, and the design of a future society.

Pavilion navigator :
Black Jack

The navigator of the "Body Zone (Future of Medicine)" area will be the genius surgeon Black Jack. He will be introducing a variety of cutting-edge technologies related to the body and future of medical care, including iPS cardiac muscle sheets, a symbol of life developed by Dr. Yoshiki Sawa, the pavilion's Executive Producer.
With a stronger will than anybody to save the lives of his patients, "Black Jack" inquires, "What is life?", "What is human happiness?". The presence of "Black Jack" links to a theme of the pavilion, of the state of a "truly fulfilling society".