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Pasona Group Inc. (Headquarters: Minato-ku, Tokyo; Group CEO: Yasuyuki Nambu) will exhibit a pavilion as one of the exhibiting companies and organisations at the 2025 World Exposition in Japan, known as the Expo 2025 Osaka, Kansai, Japan.
The architectural design concept for the pavilion "PASONA Natureverse" has been selected as "The Spiral of Life: From Ammonite to iPS Heart", with the architectural design to be led by Architect Satoshi Itasaka. Pasona Group will work closely with the Japan Association for the 2025 World Exposition in the production and direction of the exhibition for the success of the Expo 2025 Osaka, Kansai, Japan.

▲Pasona Group’s Pavilion “PASONA Natureverse” exterior image (3D render)



The Spiral of Life: From Ammonite to iPS Heart
From the birth of life to the present, our hearts have been the link to "life". The Pasona Group Pavilion "PASONA Natureverse", based on the concept "Thank you, Life", welcomes Dr. Yoshiki Sawa, Professor Emeritus of Osaka University, a leading expert in regenerative medicine using iPS cells, as Executive Producer. The pavilion will feature a variety of exhibits under the theme of "Body, Mind, and Bonds," including state-of-the-art technologies such as iPS cell-derived cardiac tissue sheets that restore the heart, a symbol of life.
The architectural design of the pavilion adopts the spiral shape of ammonites as a symbol of life. Ammonites, which lived approximately 400 million years ago and thrived for a long period of time, overcoming three periods of mass extinction, including the Ice Age, can be regarded as our "predecessors of life". The natural world contains countless spirals of varying scales, as seen in cosmic nebulae and typhoons on the macro scale and in DNA on the micro scale. This spiral has been placed as a symbol of an affluent society, where people connect with each other toward the pavilion's goal of a world where gratitude for life resonates.
Through its exhibition, Pasona Group aims for visitors to be filled with a gratitude for life through learning about the history of life, and experiencing the wisdom of mankind that sustains life and the design of the future society.


▲Pasona Group Inc. Founder and Group CEO Yasuyuki Nambu



Yoshiki Sawa
Graduated from Osaka University School of Medicine in 1980
Professor Emeritus of Osaka University
Director of Osaka Police Hospital
President of the Japan Society for Japan Regenerative Medicine
Authority in cardiovascular surgery and regenerative medicine 
First in the world to commercialize myocardial regenerative medicine; pushed for heart sheets to be covered by insurance, first successful human myocardial regeneration therapy using iPS cells.



After working at Kidosaki Architects Studio,
Satoshi Itasaka established his own studio, The Design Labo Co., Ltd., in 2012 to engage in creative activities across a wide range of fields such as architectural design and product design.
http://www.thedesignlabo.co.jp/ 

“PASONA Natureverse” Concept

Pasona Group's job is to harness the potential of the individual. The company aims to realize a society where everyone can play an active role in a healthy and lively manner.

“Thank you, Life.”

Through the pavilion, Pasona Group aspires to create a world in which all people, from children to the elderly, are honored and filled with gratitude for life. 

Our society is a part of the natural world, and humanity's continued existence is thanks to nature.
However, at some point, we seem to have started to take this for granted and forgotten our sense of gratitude. 

We ought instead to embrace the wish to create and leave to the next generation a world where we can exchange thanks for the life made possible by the bountiful blessings of nature. 

Pasona Group’s hope is to see many people from all over the world visit its pavilion and become creators of the future, coming together to create the "Natureverse" (Nature × Universe) in which gratitude resonates.

The Main Themes of Pasona Group’s Pavilion

(1) Body: Medical / Food
Creating a healthy body through the latest medical care and food. 
*As Executive Producer of the pavilion, Dr. Yoshiki Sawa, Professor Emeritus of Osaka University and leading expert in regenerative medicine using iPS cells, will participate in the exhibit production.

(2) Mind: Life Purpose / Compassion
Many things have occurred in our society since the start of the pandemic. Now is the time to create a spiritually rich society in which everyone can think about their future based on the spirit of "compassion," and which is full of diversity and purpose in life. 

(3) Bonds: Work / Mutual Aid
Creating a truly prosperous society in which all people can work vibrantly and live happily, in other words, a "society of mutual assistance" and a "mutual society".