Towards a society where "Well-being" is realized
As one of the key strategies for this fiscal year, Pasona Group will focus on the "creation of new businesses." In today's world, "health" is essential in everything we do. This includes physical health, mental health, and social health, which the WHO defines as "Well-being." At Pasona Group, we have named the society where Well-being is realized, "NATUREVERSE," and we have chosen this name as the title of our pavilion at the Expo 2025 Osaka, Kansai, Japan.
The Three Elements of "NATUREVERSE"
"NATUREVERSE" consists of three elements.
The first element is fostering great physical health through "coexistence with nature." Since 2003, Pasona Group has embarked on creating employment in the agricultural sector, which is a key industry for Japan's future. We have taken on challenges including building the world's first underground farm in Otemachi, Tokyo, to address climate change. We have also promoted employment creation and talent development in agriculture through initiatives such as covering our headquarter buildings with greenery and creating an urban farm. We will continue to work on agricultural talent development and foster sustainable, nature-based farming practices.
The second element of NATUREVERSE is "culture creation," which promotes mental health. By combining agriculture with music, as well as office work with art, we are creating a society where people can enjoy fulfilling workstyles by balancing multiple roles through the concept of "half farming, half art."
The third element of NATUREVERSE is "Mutual Society," which fosters social health. In this competitive society, we have gradually forgotten the importance of compassion and mutual assistance, but these values are now more needed than ever. With a spirit of mutual support, we will continue to assist those considered to be at a disadvantage in the labor market, such as homemakers, young people struggling to find jobs, middle-aged individuals, and people with disabilities, creating diverse work opportunities for all.
Creating the "Well-being Industry" for the Next 50 Years
With the realization of the NATUREVERSE world in mind, we are looking towards the Osaka-Kansai Expo and beyond, aiming for further business growth through the creation of the "Well-being Industry."
Since its founding 50 years ago, Pasona Group has operated with the belief that "a company is like a vehicle, moving forward on the two wheels of profit and social contribution." Our unwavering corporate philosophy has always been to "solve society's problems." As we move forward, we remain committed to being a Social Solutions Company, striving to become a long-lasting enterprise that society will continue to be essential to society, while boldly taking on the challenges of the next 50 years.
August 2024