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Taking on the Challenge of Creating New Jobs as Part of Regional Revitalization

The Pasona Group is taking on the challenge of new job creation by attracting human resources to rural areas. The aim is to revitalize regional industry by bringing together people with diverse talents. By cooperating with local governments and businesses, the Pasona Group is working on regional revitalization to facilitate the sustainable development of rural communities across Japan, based on the themes of relocation to provincial areas, employment support, Japanese culture, history, food, and health.

Regional Revitalization (Awaji)

Starting with the establishment of our Challenge Farm in 2008 with the aim of invigorating the agricultural industry and providing support to new farmers, the Pasona Group is driving the regional revitalization business on Awaji Island in Hyogo Prefecture. We have developed industries related to culture, arts, health, food, education, etc. to attract people and created a lot of employment on the island. Moreover, we established facilities by utilizing local resources and promote the appeal of Awaji Island through a variety of events, thereby attracting many visitors from inside and outside Japan.

Revamping the prefectural park by collaborating with the magnificent natural landscape

Interactive anime park Nijigen no Mori


© Masashi Kishimoto (Scott)/Shueisha, TV Tokyo, Pierrot

Godzilla Interception Operation Awaji


Crayon Shin-chan Adventure Park

© Yoshito Usui/Futabasha Publishers, Shin-Ei Animation, TV Asahi, ADK 1993-2020

Japan's first interactive animation-themed park was launched on the integrated theme of nature and 2D contents such as manga and anime in the Hyogo Prefectural Awaji Island Park covering an area
equivalent to approx. 28 Tokyo Domes.

Luxury glamping facility in Nijigen no Mori "GRAND CHARIOT" 135°

Sitting on the highest point of the park, this facility boasts a prime location allowing guests to enjoy the luminous skyline of Kobe extending across the opposite shore and to stargaze at the Awaji Island's starry skies. The facilities also o_er unique creative cuisine prepared with some delicacies of Awaji Island.

Promoting Awaji Island worldwide through Hello Kitty character, beloved across generations


© 1976, 2020 SANRIO CO., LTD. APPROVAL NO. G604329

Visitors can experience the ocean-themed world of Hello Kitty through projection mapping and also enjoy authentic Chinese cuisine using seasonal local foods.

Theater restaurant offering Hello Kitty shows and dining HELLO KITTY SHOW BOX

© 1976, 2020 SANRIO CO., LTD. APPROVAL NO. L612069

The restaurant provides shows featuring singing, dancing, and a musical performance that can be enjoyed by people of all ages as well as wholesome and delicious vegan dishes.

Restaurants with diverse options to experience some Awaji Island's delicacies

Theater & restaurant SEIKAIHA

Based on the theme of performance and feast, SEIKAIHA offers spaces where visitors can enjoy Japanese cuisine and western-style dishes with a Japanese touch while appreciating Japanese culture.

Nojima Scuola

Through the renovation of an old elementary school building, Nojima Scuola was opened in 2012 under the keywords of "food, farming, learning, and art." Located on Awaji Island, it is used for hosting a variety of events, serving as center for distributing information on local activities and a place for the local community to gather.



Cafe Miele serves cuisine made with honey and fresh ingredients from Awaji Island.


Traditional crafts and merchandise from around the world are sold in the International Bazaar, and craft booths offer hands-on workshops. There is an expansive wood deck that opens up to a commanding view of the sea, where visitors can savor international cuisines using the island's ingredients while enjoying scenery selected as one of the 100 Best Sunsets in Japan.

Ocean Terrace

On the theme of Awaji Island resort space, we opened a grill restaurant in September 2017, enjoying unique Awaji dining while enjoying a location where you can overlook the beautiful sea.

Planning a series of events to attract more people to Awaji Island

Awaji Youth Federation

Brilliant youths and social entrepreneurs gather from around the world, aiming to create new industries and achieve regional revitalization with diverse values, knowledge, and experience.


This sports festival welcomes the casual participation of all willing individuals and shares the Japanese sports culture with the world with the aim of achieving a society where people can remain healthy.

Awaji Art Circus

Professional artists gather from around the world to give a variety of performances throughout Awaji while promoting the island's appeal to the world.